Did I do this right? All comments welcome before tuesday...
1) What are your ID model’s goals/objectives?
The goal of model is to properly instruct members of the marketing staff (include the necessary sub-systems such as advertising and product researching etc) to be able to incorporate knowledge of the desired target population into marketing ads and campaigns. If this is done then it becomes possible to increase revenue and increase product knowledge.
2) What is/are the goal(s) of your supra-system? Do the goal/objectives of your ID model align with the mission and goals of the supra-system?
The goal of my supra-system (a large corporation which would include a marketing department) would be to increase revenue and improve knowledge about what the corporation is offering in terms of products and services. The objectives align I believe because you can not complete the goal of the corporation unless you complete the goals of the model.
3) What will be your method of delivery – who & what provides instruction?
I believe an interesting idea would be like a group or company outing involving the marketing department including team building activities. An example of this would be if the group went paintballing or played laser tag, both in which where team building is necessary for victory. Then at some point during this weekend you could a presentation where the goals and ideas of the model would be given to the group. They then would be asked to complete another activity where these ideas would be tested to see if the group incorporated the ideas into their thinking.
4) What will be your method of instruction – instructional architecture?
My method of instruction would be a power point presentation that would break down the steps of my model so it is for everyone to follow and comprehend. During this presentation I would allow for group activities during the presentation, much like a classroom setting. I would then give a “homework” assignment for the group to complete to see if they incorporated the idea.
5) What will be your method of grouping for learning?
I would group the learning into sections so it would be easier to break down and understand. I feel it is important to break down the areas then put it together at the end so everyone would get a good understanding before putting it all together.
6) Other logistical / administrative issues or problems?
One issue might be nobody wants to work on the weekend unless they have to, but you do not want to take away from the normal work week. So I feel there would have to be some sort of compromise on scheduling. Next I am working with a corporation believing it would be in one place, however if it was spread out with offices all over it again would be hard to bring everyone together.
7) How are you going to visually represent your model?
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4 comments:
Dear Bud,
Your model report is very good, the only thing I'm still not sure of is who this marketing staff works for? Not that it makes that much of a difference, but it would give me a better mental picture of who you are designing for. Good luck.
Dick Hamlin
My comments from your previous post still stand: I would recommend more FEA as your description indicates it is your hiring department that is primarily deficient. The tasks this marketing department is not getting right seem pretty fundamental to anyone with a marketing background. My guess is that either it's you're hiring people who are incompetent or your management is looking to scapegoat a department for a problem with the product or its delivery. If you've already been hired to take on the specific task of retraining the marketing department, either of these two scenarios would become a tough sell for you and may be impossible for you to tackle right now, but it could color your actions and set up for something more appropriate later on.
Can you provide an example of the sort of activity which would incorporate the requisite ideas? I find that team-building is beneficial to most groups and would recommend a ropes course or something similar (I used to run one and it was amazing to watch the progress of the students over the course of a day), but have you identified a lack of teamwork as part of the problem?
Is this to be a one-shot deal? Will there be any follow-up to this program? What sort of homework assignment are you thinking of? Would it be a group project?
Also, be very careful with your use of PowerPoint — it can kill.
Additionally, along the same lines that Dick is heading: what about motivation? Does the marketing department have any real motivation (or perhaps anti-motivation) to achieve success with this product? Are their salaries tied to it somehow?
Think in broader terms for the instructional architecture - what overriding orientation will guide your model. We talked about learning theories in class and presented some different ideas (e.g. RLO).
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