Yeah so sorry I have been a disorganized mess for the last few days and as the saying goes- if my head wasn't attatched to my shoulders I would forget that to. Well here goes, have fun tearing it apart John...
Context and/or setting
The context or setting of my project will be within a marketing department of a corporation. The corporation that the marketing department is in will be a large cable corporation, such as a Comcast or cablevision. The marketing department would be in charge or advertising and marketing such things as the three products/ one price which is a common place in today’s market (internet, cable and telephone).
The role or status of the developer
The role of the developer will be a senior manager in charge of working with focus groups who represent the public and their opinions. Using these focus groups the senior manager would be able to help create and guide marketing campaigns. The developer will also work with the group or company that would be in charge of the focus group. This would allow the company or marketing department to find out what is relevant to what the marketing team is trying to develop.
Whose buying cable?
Whose buying the 3 in 1? etc
Intended Audience
The intended audience will be the marketing department who the senior manager oversees. The intended audience will also be the group in charge of running the focus group.
Purpose of the model
The purpose of the model will be to discover the gap between where the corporation wants to be in terms of sales and knowledge about the consumer. Using this information the group will be able to develop and employ new marketing and advertising plans.
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3 comments:
What is the instructional problem?
Dear Brendan,
Good Model, couple of questions:
Is this a corporate training module on how to do a focus group?
Is there a problem with their marketing right now in which they feel they are not hitting their target market, or are these routine marketing focus group intended to supply marketing research data?
It sounds reasonable but as Jerry asked, what is the instructional problem you are solving? Is there a gap in the marketing department's skills that you believe is leading to their ineffectiveness and you're proposing a training model that will alleviate these? Or is this a problem of training the senior managers to run these focus groups and put into play the innovation/product?
-John
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